Saturday, September 20, 2008

My First Big Job, Was As A, At Age Eighteen Sales Representative For A Health Club

Business.

Stifling their inner critics - critical judgment. . . it' s an obstacle for us as sales professionals and persuaders. This can be accomplished by getting them out of their lives and showing them what could be, something bigger and better. Our main goal is shutting down the inner critics of the people we' re selling our products or services to.


Fortunately for us, everybody that we, as sales people have ever talked to has something spectacular going on in their minds. - and as they talk with you, they have an image of themselves with your product or service and of having it do the very things that they would like it to do for them. They have an image of utopia. When your prospect is talking to you about what you do, your services, your products, they have already created an imagine in their mind of what you have to offer and how they might interact with it and benefit by it. The up side, you' re reading this article and will not have to fall into that majority any longer. Many sales professionals, in fact, most, do everything they can( unintentionally) to move their prospects away from this perfect image. As persuaders, our goal is to connect our affluent clients and prospects to the images that they' re conjuring in their minds and encouraging them hold them there while eliminating critical judgment.


I' m telling you now, if you try this, you' ll have more sales than you know what to do with. - in doing this we insert ourselves into the picture. My first big job, was as a, at age eighteen sales representative for a health club. This can be done each and every time, without much wavering, systematically. My manager was an amazing sales person and I would watch as he pushed the hot buttons of the potential clients over and over and over until they became paying clients. I consider this to be one of the greatest persuasion tools that has ever been created.


I learned a lot of these skills therapeutically first. - as i began to use this technique i began also to earn a ton of money. That was the only way that they were available. And in so doing, they' d buy from me. So when I would sell, I would find out what was wrong with somebody and fix it as much as I could. Another name for' finding out what' s wrong with somebody' is: criteria. Creating a rapport.


Eliciting their values. - i didn' t understand all that at the time, i just knew that i was making sales and it was making me money and this was good. I was actually getting their hot buttons just sort of in a little different context, like what was wrong with them. But I finally figured out why. In doing this, I realized I could also get their criteria about what was right with them and what they needed from me and I could get it really fast. Here' s the key: rapport, values elicitation, criteria elicitation, and an understanding of base human drives.


I also realized I didn' t have to fix them, I could just help them solve their problem with my product and service. - combine all this with our product and present it to the client and prospect in light of their base drives and criteria. Can you see instances in your life right now where rapport is in action? This is the goal. Think about your relationship with your significant other. Can you see it there?

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